Website Design & Development · Maintenance · Branding · Marketing · Content Creation

CoolSpeakers Custom Project Proposal

Presented By FXV Digital Design · August 2026

Website Design & Development · Maintenance · Branding · Marketing · Content Creation

CoolSpeakers Custom Project Proposal

Presented By FXV Digital Design · August 2026

A Note from The Big Cheese

Our proposal for website design and development, website maintenance, social media marketing and advertising, videography and photography, and advertising creative and sales collateral is designed to elevate the personal brands and visibility of the speakers on the CoolSpeak roster. We will equip each speaker with a professional digital presence, high-quality visual content, and strategic marketing support that helps them attract more bookings, connect with schools and organizations, and expand their impact in youth engagement.

At the core of this project is complete website design and development. We will create clean, modern, and fully responsive individual websites (or speaker pages) that showcase each speaker’s bio, keynote topics, testimonials, past events, and booking information. These sites will make it easy for event organizers, schools, and program directors to learn about the speaker and request bookings with confidence.

We will also provide ongoing website maintenance to ensure each site remains secure, fast, and up-to-date. This includes regular security updates, performance optimizations, content refreshes for new speaking topics or events, and responsive technical support so speakers can focus on delivering impactful presentations rather than managing website issues.

In addition, we will implement social media marketing and advertising to grow each speaker’s online presence and reach. From consistent, engaging content that highlights speaking engagements, student impact stories, and key messages to targeted advertising campaigns, we will help speakers stay visible, build their audiences, and generate new booking opportunities.

Professional videography and photography will capture the energy and impact of each speaker’s work. We will produce high-quality video clips, keynote highlights, headshots, and event photography that can be used across websites, social media, proposals, and promotional materials to strengthen credibility and emotional connection with potential clients.

Finally, we will develop advertising creative and sales collateral that supports both digital and print outreach. This includes professionally designed speaker one-sheets, digital ads, promotional graphics, and other visual assets that clearly communicate each speaker’s value and make it easier to secure new engagements.

In summary, this proposal delivers a complete, integrated solution combining custom websites, reliable maintenance, social media marketing and advertising, professional videography and photography, and polished advertising creative. Together, these services will strengthen the personal brands of CoolSpeak’s speakers, increase visibility, and support greater impact and booking opportunities. We look forward to partnering with you through regular planning and collaboration to achieve these goals.

Freddy X. Vasquez, Founder & Big Cheese

Who We Are

Why We Do it

Our Mission Statement

Our mission is to empower businesses by creating impactful digital marketing strategies that foster community and drive growth.

We believe in the power of connections and are dedicated to helping our clients build strong, engaged communities around their brands.

We strive to elevate our clients’ presence in the digital world while nurturing meaningful relationships that inspire and connect.

FXV Digital Design

Our Awesome Team

Freddy X. Vasquez

Founder & Big Cheese

Down to earth and approachable, Freddy enjoys discussing all aspects of branding, constantly seeking to inspire and uplift others.

Jill Vasquez

Operations & Wanderluster

With a passion for systemization and efficiency, Jill has honed her skills in optimizing operations across various business landscapes.

Joseph Mikucki

Media Director & Mountain Man

With expertise spanning scripting, directing, filming, and editing, Joseph equips companies with the tools to share their messages effectively.

Paige McClatchie

Content Creator & Daydreamer

Drawing inspiration from traditional mediums and a deep understanding of art history, she infuses her work with a unique blend of creativity and historical context.

Heather Johnson

Graphic Designer & Adventure Enthusiast

Heather is a graphic designer passionate about creating awesome designs that captivate and inspire, infusing creativity and personality into every project.

Corrina Verdieck

Photographer & Hype Man

Corrina has over nine years of experience as a photographer and is passionate about telling visual stories that bring people together.

Lane Lannan

Social Media Coordinator & Beach Boys Expert

Lane’s creative spirit began with a love of playing music and reading books as a kid. Those interests evolved into a desire to share as many stories as possible.

Otis The Boston Terrier

Chief Barketing Officer & Snack Seeker

Otis takes his security role seriously: he makes sure visitors get a warm barky welcome, keeps an eye out for package deliveries, and ensures no lunch goes unattended!

Learn More About Us

I love their style and their vision. If you have a challenging project or an amazing company that you want truly represented online the way it is in reality, FXV delivers phenomenal outcomes. We literally have people commenting on how cool the website is - and when you name your company CoolSpeak, you set a high bar! While we put the motivation back into education, he put the awesome back into our online presence.

Carlos Ojeda Jr.
President, CoolSpeak

Photo & Video Production

Awesome Content Shop

Fresh, Hot Content Delivered to Your Inbox Every Month!

Branding is more than just a logo or color scheme; it’s an experience - one that your customers will have with your business. Strong branding builds trust, drives sales, and brings customers back for more. In fact, Forbes estimates consistent branding can boost revenue up to 23%.

The Awesome Content Shop helps you create memorable, professional content month in and month out so you can grow your brand’s reach and impact.

Stunning Images · Artistic Vision · Lasting Impressions

Photography Services for Every Moment

At FXV Digital Design, we capture your story through photography. We don’t just take pictures, we create breathtaking visuals that resonate with your audience. From personal milestones to professional branding, we deliver images that inspire and connect with you and your audience.

Engaging Stories · Dynamic Visuals · Audience Impact

Video Production Services for Every Vision

Our team brings your story to life through video. We don’t just shoot footage – we create compelling narratives that captivate your audience. From startups to established brands, we produce videos that inspire and connect.

Brand Storytelling

Telling Your Story Through Compelling Video

From brand films to client stories, we weave videos that capture your essence and connect deeply with your audience.

Testimonial Videos

Showcasing Authentic Customer Stories

We craft testimonial videos that capture genuine emotions, building trust and connecting deeply with your audience.

Event Videos

Capturing the Energy of Your Events

We produce event videos that relive the excitement, preserving moments and engaging your audience vividly.

Promotional Videos

Boosting Your Brand with Dynamic Ads

We create promotional videos that spark interest, drive action, and amplify your brand’s reach effectively.

Social Media Videos

Engaging Audiences on Social Platforms

Our social media videos grab attention and spark engagement, connecting with followers across all platforms.

Drone Videography

Elevate Your Content with Drone Footage

Want to add some breathtaking aerial footage? Our drone services provide stunning overhead shots that take your video to the next level.

"From the branding to the layout and how everything flows, it's made a huge difference in how we present ourselves online. Clients and prospects notice it right away. If you're looking for a team that listens, delivers high-quality work, and truly cares about your success, FXV Digital Design is the way to go."

Lauren Marks
Owner, Marks Law Firm

CoolSpeakers Custom Project Proposal

Photography & Videography

Our exceptional photography and videography services combine innovative strategy, artistic flair, and a knack for captivating viewers while boosting engagement and conversions. Quote valid for 30 days.

$299

1-hour photography

1 Hour of Photography
2 Hours of Editing
1 Location
Hi-Resolution Files Delivered
If location is more than 1/2 hour away, additional travel time charges will apply

$399

1-hour videography

1 Hour of Filming
2 Hours of Editing
1 Location
Hi-Resolution Files Delivered
If location is more than 1/2 hour away, additional travel time charges will apply

$699

1-hour photography & videography

1 Hour of Photography & Videography
2 Hours of Editing
1 Location
Hi-Resolution Files Delivered
If location is more than 1/2 hour away, additional travel time charges will apply

CoolSpeakers Custom Project Proposal

Video Production Services

Our videography services are unparalleled, offering a seamless blend of strategic vision, creative brilliance, and a talent for engaging audiences and driving conversions. Quote is valid for 30 days.

$2,499

2 Hours of Filming
1 Hour of Scripting
1 Location
1 30-Second Video
Horizontal & Vertical Format
Hi-Resolution and Social Media Ready Files Delivered

$3,499

4 Hours of Filming
1 Hour of Scripting
2 Locations
1 60-Second Version
1 30-Second Version
Horizontal & Vertical Format
Hi-Resolution and Social Media Ready Files Delivered

$4,499

6 Hours of Filming
1 Hour of Scripting
3 Locations
1 90-Second Version
1 60-Second Version
1 30-Second Version
Horizontal & Vertical Format
Hi-Resolution and Social Media Ready Files Delivered

Website Design & Development

The Creative Process

Our number one priority is meeting your expectations. A design can take 2 to 4 weeks – depending on approval of the design – and while we are doing the heavy lifting, your input will be an essential function in the process.

Planning Phase

Set goals, features, and timelines.
Organizing content outlines and identifying where information will go.
Research competition, market, and target audience to compile effective keywords and SEO.
SEO strategy making website easy to find on search engines.
Submit and review the design for approval, and make changes as necessary.

Development Phase

Turn approved design into a working website.
Connect website to all other third-party systems.
Optimize website for all devices, especially mobile.
Apply SEO strategy, priming website for elite rankings.
Populate the website with all originally planned content.
Test everything - links, load times, forms - everything!
Deliver final product for final feedback.
Go live!

“One of the greatest parts of working with FXV Digital Design is knowing they understand the importance of the signature and imprint on our industry. Since we’ve started working together, they’ve boosted everything. Client data, client tracking, and the info provided have been better than anything we’ve ever done before. They put us on the meat and it has been absolutely perfect!”

Aaron Simser
Owner, Artistic Visions Wildlife

Website Features

Websites are unique, and you know full well that clients have specific needs and desires. We aim to make sure your website is stronger, more useful for you and your visitors, as well as stands apart from the rest of the competition.

Built for Conversion

Optimal Google Ranking

Easy Navigation

Mobile Responsiveness

Social Media Certified

Creative Design

Website Navigation

We develop your website to be a simple and enjoyable experience. If your visitors can’t find what they’re looking for quickly and efficiently, they will leave.

Clear Call to Action

We make sure your homepage has a clear primary objective. Multiples on one page can get confusing and we don’t want to make visitors think – just do.

Presentation & Relevance

We configure and design your website to attract attention to important points about your organization, but also making sure everything is relevant as to not overload the visitor.

Recent Work

We offer services that integrate simply and efficiently, so you get the attention and results you deserve.

Service 360

KMB Homes | New Construction

American Crane

Therapy Practice Solutions

Austill Construction

Reading Public Museum

CoolSpeakers Custom Project Proposal

Website Design & Development

Below is a website design quote. Our goal would be to have the website launched within four to six weeks. The quote is valid for 30 days.

$2,000

Landing Page Design & Development
1-Hour Photoshoot (if local)
Content Integration
SEO Optimization
Social Media Optimization
Optimization for Mobile Devices
Analytics, Google My Business, Google Search Console Integration
Website Submission to Google & Bing
Accessibility Integration
All Other Services Listed in Website Proposal

$5,000

Website Design & Development (7-10 pages)
1-Hour Photoshoot (if local)
Content Integration
SEO Optimization
Social Media Optimization
Optimization for Mobile Devices
Analytics, Google My Business, Google Search Console Integration
Website Submission to Google & Bing
Accessibility Integration
All Other Services Listed in Website Proposal

$7,500

Website Design & Development (12-15 pages)
1-Hour Photoshoot (if local)
Content Integration
SEO Optimization
Social Media Optimization
Optimization for Mobile Devices
Analytics, Google My Business, Google Search Console Integration
Website Submission to Google & Bing
Accessibility Integration
All Other Services Listed in Website Proposal

Website Maintenance

Monthly Website Maintenance

A poorly functioning website not only deters potential business, but it can negatively affect your brand. Making sure regular maintenance is performed on your website maintains confidence in your current customer base, as well as creates a solid foundation for new business.

We provide top-notch customer support so you no longer have to worry about your website experience. Services include core updates, security migration, and even personalized consulting.



Software Updates

WordPress plugins and software updates are critical for security and improved performance. We manage this for you to make sure your website stays safe and efficient.



Quick Response Time

Ever get stuck waiting for the web guy to get back to you? That causes you to lose time and money – and you can’t afford that! Get your requests answered and handled within 24 - 48 hours.



Fresh Content

Old and stale content can make your website look dated and neglected, and even cause you to rank lower on Google. Sign up today to start keeping your site fresh on a monthly basis.



No Hosting Hassles

Our technical support team monitors your website daily for uptime and load efficiency. You never have to worry about your website being down providing a necessary peace of mind.

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Firewall Security

SSL certificates let visitors know your website is safe but is your website safe from hackers? Every maintenance plan comes with firewall protection guaranteeing safety and security.



Performance Reports

Do you really know how your website is performing? Our monthly performance reports provide you with the information you need about your visitors, allowing you to build better marketing strategies.

CoolSpeakers Custom Project Proposal

Website Maintenance

We offer our clients website maintenance to help keep their online presence fresh and optimized for speed and efficiency. Please contact us about adding our Business Power Listing Builder to any maintenance package. The quote is valid for 30 days.

$399

per month / per website

2 Hours of Website Maintenance
Complimentary Website Hosting
Monthly Performance Reports
Schema Integration for Local SEO
Website Firewall & SSL
Website Backups
Plugin & Theme Updates
Spam & Revisions Cleanup
Database Optimization
Security Scan
Uptime Monitoring

$799

per month / per website

4 Hours of Website Maintenance
Complimentary Website Hosting
Monthly Performance Reports
Schema Integration for Local SEO
Website Firewall & SSL
Website Backups
Plugin & Theme Updates
Spam & Revisions Cleanup
Database Optimization
Security Scan
Uptime Monitoring

$1,399

per month / per website

8 Hours of Website Maintenance
Complimentary Website Hosting
Monthly Performance Reports
Schema Integration for Local SEO
Website Firewall & SSL
Website Backups
Plugin & Theme Updates
Spam & Revisions Cleanup
Database Optimization
Security Scan
Uptime Monitoring
Virtual Consulting (1 Hour)

Social Media Marketing & Advertising

Why Social Media Marketing Matters

The Power of Social Media to Grow Your Brand

Social media marketing services are essential for connecting with your audience in today’s digital world. From crafting compelling posts to building a loyal following, our team creates strategies that boost visibility, drive interactions, and convert followers into customers across platforms like Instagram, Facebook, LinkedIn, and TikTok.



Social Media Management

Strategic Content That Engages
Our team delivers social media marketing services that manage your accounts with tailored content, scheduling, and analytics to maximize engagement.



Social Brand Management

Building a Consistent Brand Voice
We craft cohesive social media marketing services to strengthen your brand’s identity across platforms, ensuring your business resonates with its audience.



Content Creation

Eye-Catching Posts That Convert
Our team produces vibrant social media marketing services content, from posts to stories, designed to captivate and drive results for your audience.

Ignite Your Audience with Dynamic, Scroll-Stopping Videos

Social Media Video Services

Social media is a vibrant platform for reaching your audience, and professional social media video services are key to driving engagement. From captivating Instagram Reels to authentic TikTok Stories, videos on platforms like Instagram, TikTok, Facebook, and YouTube can skyrocket visibility, spark interactions, and turn followers into loyal customers.

“We really had a hard time finding our own brand identity. How do you make machines look cool? When it was time to outsource, it was a no-brainer to select FXV. They understood our niche industry. They came in with their own ideas and we’ve seen immediate success, especially in social media. We’re really excited to see what the future holds for us!”

Cassidy Fink
Sales & Custom Relations Manager, Hillside Custom

CoolSpeakers Custom Project Proposal

Social Media Marketing & Reputation Management

Our plan brings an amazing combo of strategic smarts, creative awesomeness, and a knack for keeping your visitors informed and converting. Quote is valid for 30 days.

$1,899

per month

24 Social Posts Over 2 Networks
Facebook & Instagram
(12 per network)
1 Hour Custom Photography & Videography Session per month
1 Boosted Post
$100 Boosted Ad Spend
Reputation Management

CoolSpeakers Custom Project Proposal

Social Media Advertising

Our advertising plans are top-notch, bringing an amazing combo of strategic smarts, creative awesomeness, and a knack for keeping your visitors informed and converting. Quote is valid for 30 days.

$799

Setup & Launch

1 Social Media Campaign
1 Landing Page
Ad Spend not Included
Monthly Maintenance at $299 per month thereafter

$1499

Setup & Launch

3 Social Media Campaigns
3 Landing Pages
Ad Spend not Included
Monthly Maintenance at $899 per month thereafter

$2,999

Setup & Launch

6 Social Media Campaigns
6 Landing Pages
Ad Spend not Included
Monthly Maintenance at $1499 per month thereafter

Advertising Creative & Sales Collateral

Why Graphic Design Matters

The Power of Visual Identity

Graphic design services are crucial for standing out in a crowded market. From striking logos to eye-catching billboards, our team creates designs that capture your brand’s essence, boost recognition, and drive engagement across Berks County and beyond.



Newsletter Design

Crafting Compelling Email Newsletters
Our creative team delivers email marketing services that produce engagement, ensuring your business stays top-of-mind and drives real results.

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Promotional Product Design

Designing Branded Items That Pop
We provide graphic design services to produce vibrant promotional materials, helping your brand shine with custom swag.

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Print Design

Producing Stunning Print Materials
We design professional print collateral, from brochures to flyers, ensuring your business stands out with graphic design services.

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Packaging Design

Creating Eye-Catching Product Packaging
Our team offers graphic design services for innovative packaging that enhances your products’ shelf appeal.

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Billboard Design

Billboard Design
Our graphic design services craft striking billboards that grab attention and amplify your brand’s visibility.

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Digital Graphics Design

Designing Vibrant Online Visuals
We create graphic design services for digital assets, like social media graphics, ensuring your brand captivates online audiences.

"Quality is huge for us, and having people that we can work with to get photo and video of the highest quality is really, really important. FXV is awesome at making sure the visuals you see onsite are translated perfectly to our customers and beyond. Working with FXV is working with artists that understand you, want to understand you, and want to give you the best thing you are looking for. I couldn't be happier!"

Aaron Hewling
Multimedia Graphic Designer, American Crane & Equipment Corp.

CoolSpeakers Custom Project Proposal

Creative & Collateral Design

Our outstanding graphic design services fuse creative strategy, visual excellence, and a talent for captivating audiences while enhancing engagement and driving results. Quote is valid for 30 days.