Branding · Marketing · Video Production
El Capitan, Yosemite Project Proposal
Reading Public Museum
Presented By FXV Digital Design · August 2025

Branding · Marketing · Video Production
El Capitan, Yosemite Project Proposal
Reading Public Museum
Presented By FXV Digital Design · July 2025
A Note from The Big Cheese
We propose producing a captivating, high-impact video and comprehensive photography to document the restoration of El Capitan, Yosemite, and showcase its cultural and historical significance. These deliverables will highlight the meticulous restoration process, emphasize the artwork’s importance, and inspire viewers to engage with this meaningful project.
Our skilled videographers, photographers, and editors will create a dynamic video and a detailed photo series featuring stunning visuals, compelling narratives from restoration experts, and a clear call-to-action to promote the project. Using HD footage and high-resolution photography, we will capture every stage of El Capitan, Yosemite’s restoration, highlighting its value to art and heritage. Both the video and photos will be optimized for your website, social media platforms like Instagram and YouTube, and promotional campaigns to maximize reach and engagement.
Services include scripting, filming, photography, editing, and post-production to ensure all content resonates with your audience and aligns with your goals. These impactful deliverables will elevate the project’s visibility, inspire community appreciation, and celebrate the restoration of El Capitan, Yosemite.
We look forward to collaborating with you to bring this restoration story to life and make a lasting impact through this powerful video and photography.

Freddy X. Vasquez, Founder & Big Cheese
Who We Are

Why We Do it
Our Mission Statement
Our mission is to empower businesses by creating impactful digital marketing strategies that foster community and drive growth.
We believe in the power of connections and are dedicated to helping our clients build strong, engaged communities around their brands.
We strive to elevate our clients’ presence in the digital world while nurturing meaningful relationships that inspire and connect.
FXV Digital Design
Our Awesome Team

Freddy X. Vasquez
Founder & Big Cheese
Down to earth and approachable, Freddy enjoys discussing all aspects of branding, constantly seeking to inspire and uplift others.

Jill Vasquez
Operations & Wanderluster
With a passion for systemization and efficiency, Jill has honed her skills in optimizing operations across various business landscapes.

Joseph Mikucki
Media Director & Mountain Man
With expertise spanning scripting, directing, filming, and editing, Joseph equips companies with the tools to share their messages effectively.

Paige McClatchie
Content Creator & Daydreamer
Drawing inspiration from traditional mediums and a deep understanding of art history, she infuses her work with a unique blend of creativity and historical context.

Heather Johnson
Graphic Designer & Adventure Enthusiast
Heather is a graphic designer passionate about creating awesome designs that captivate and inspire, infusing creativity and personality into every project.

Corrina Verdieck
Photographer & Hype Man
Corrina has over nine years of experience as a photographer and is passionate about telling visual stories that bring people together.

Lane Lannan
Social Media Coordinator & Beach Boys Expert
Lane’s creative spirit began with a love of playing music and reading books as a kid. Those interests evolved into a desire to share as many stories as possible.

Otis The Boston Terrier
Chief Barketing Officer & Snack Seeker
Otis takes his security role seriously: he makes sure visitors get a warm barky welcome, keeps an eye out for package deliveries, and ensures no lunch goes unattended!

Why We Can Do It
Relevant Experience
Our team possesses specialized expertise perfectly suited to documenting the restoration of El Capitan, Yosemite through high-quality photo and video services. We have a strong track record of delivering exceptional visual storytelling for clients in the arts, cultural preservation, and public engagement sectors.
Our experience includes creating visually stunning content for social media, promotional campaigns, and archival purposes, ensuring every moment of the restoration process is documented with precision and artistry.
This expertise positions us to showcase the restoration journey, elevate the cultural and historical significance of El Capitan, Yosemite, and engage audiences with impactful, tailored visual content that resonates with your project’s goals.
Our Work

“One of the greatest parts of working with FXV Digital Design is knowing they understand the importance of the signature and imprint on our industry. Since we’ve started working together, they’ve boosted everything. Client data, client tracking, and the info provided have been better than anything we’ve ever done before. They put us on the meat and it has been absolutely perfect!”
Aaron Simser
Owner, Artistic Visions Wildlife
Stunning Images · Artistic Vision · Lasting Impressions
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“We really had a hard time finding our own brand identity. How do you make machines look cool? When it was time to outsource, it was a no-brainer to select FXV. They understood our niche industry. They came in with their own ideas and we’ve seen immediate success, especially in social media. We’re really excited to see what the future holds for us!”
Cassidy Fink
Sales & Custom Relations Manager, Hillside Custom

Reading Public Museum El Capitan, Yosemite Project Proposal
Photo & Video Production Services
Our videography & photography services are unparalleled, offering a seamless blend of strategic vision, creative brilliance, and a talent for engaging audiences and driving conversions. The quote is valid for 30 days.
$12,999
- 3 Hours of Scripting
- 2 Locations (Reading, PA & Long Island, NY)
- Travel Time to and from Long Island, NY
Videography Services
- 3 Days of Filming
- 2 Days of Film Editing
- 1 (One) 5-10 Minute Video
- Hi-Resolution Files Delivered
Photography Services
- 3 Days of Shooting
- 1 Day of Photo Editing
- Portfolio of Images (600dpi, 8x10 minimum)
- Hi-Resolution Files Delivered
References




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